Nehama Lewis is a Senior Lecturer (tenured) at the Department of Communication, University of Haifa. Since 2018, she is a member of the board of MCAA (Marie Curie Alumni Association). Currently, she is a visiting scholar at the Amsterdam School for Communication Research (ASCoR), at the University of Amsterdam. Alongside her academic research, Nehama is a consultant (Chief Behavioral Officer) at Medorion, a company specializing in AI-driven campaigns to increase patient engagement. Her areas of expertise include strategic communication, health communication campaigns, and media coverage of cannabis.